“My solution was very similar to something I had seen almost 30 years ago, a piece by one of my favorite designers, Willi Kunz… I didn’t realize this until a few weeks ago, when I was looking through the newly-published fourth edition of Phil Meggs’s History of Graphic Design. And there it was, on page 476, a reproduction of Willi Kunz’s abstract letterpress exploration from 1975. I recognized it immediately as something I had seen in my design school days… Did I think of it consciously when I designed my poster? No, my excuse was the same as Kaavya Viswanathan’s: I saw something, stored it in my memory, forgot where it came from, and pulled it out later — much later — when I needed it.”