How to sell more newspapers
“Everyone wants to sell more papers. Everyone is doing everything they can and virtually no one is succeeding. Why? Because almost every effort is too narr
“Everyone wants to sell more papers. Everyone is doing everything they can and virtually no one is succeeding. Why? Because almost every effort is too narrowly focused. What the industry needs is an enterprise-wide solution, beginning with a focus on the goal of selling more newspapers. Here are the steps…”
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