“The most important thing about a brainstorming session is what happens after it ends. No matter how poorly you run a brainstorming meeting, some decent ideas will surface. But depending on what happens after the session, those ideas may or may not impact anything. So while you can read books and take courses on better brainstorming techniques, the most important thing is figuring out how the brainstorming session fits into the larger decision making process you or your team has. Even if you fix how you run the meeting itself, and get better ideas, if you canít migrate them into the decision making process for the project, whatís the point? With this central point in mind, the following essay covers how to run brainstorming sessions in a way that is most likely to be effective afterwards.”