How to Design the Perfect Product

“[Craig] Vogel is a professor of design. With Jonathan Cagan, a mechanical-engineering professor at the university, he teaches a course in product developm

“[Craig] Vogel is a professor of design. With Jonathan Cagan, a mechanical-engineering professor at the university, he teaches a course in product development. The two academics research and consult on the subject of new product design for such companies as Ford Motor, Motorola, and Whirlpool. This is what they’ve learned so far: Companies don’t do a very good job of developing new products.”


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Date:
November 23, 2016
Author:
XPLANE