How to Cut the Fluff

“Fluff continues to be a overly common problem in Web content, especially on corporate Web sites. Fluff is content that’s intended primarily to impress or

“Fluff continues to be a overly common problem in Web content, especially on corporate Web sites. Fluff is content that’s intended primarily to impress or persuade, rather than inform. It includes unsupported claims, hype and statements of blatantly obvious and generic goals.”


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Date:
November 23, 2016
Author:
XPLANE