How Magazines Stimulate Newsstand Sales

“Covers have been the storefront attraction of magazines for decades, and big-budget magazines like Vogue, Harper’s Bazaar and Vanity Fair regularly schedu

“Covers have been the storefront attraction of magazines for decades, and big-budget magazines like Vogue, Harper’s Bazaar and Vanity Fair regularly schedule costly photo shoots with star contract photographers like Richard Avedon, Patrick Demarchelier and Annie Leibovitz. But editors of magazines with less spectacular budgets, like Men’s Health, are increasingly paying more attention than ever to the cover, which with its magical mix of images, buy-me colors, stimulating promises and alarm-sounding headlines can induce readers to pluck a magazine off a supermarket or newsstand rack.”


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Date:
November 23, 2016
Author:
XPLANE