How do you Rate?

“If there’s one question I’m asked by designers more than any other, it’s how to figure out what to charge for a project. We have several ways. We can look it up in the Graphic Artist Guild’s Handbook of Pricing and Ethical Guidelines (PEG). We can charge the ‘going rate’. Or we can make a good guess at what the client is willing to pay and charge that. There are others, but these are the typical methods.”