“…IDSA held one of their National ‘DesignAbouts’ in Manhattan, with hosts Symbol Technologies. The conference theme, ‘Innovation,’ attracted about 100 of ID’s best and brightest… A few take-away points: -Simplicity takes ages to master; -Rekindle the loss of childhood imagination with the “mastery of play” as a tactic for innovation; -Sasha says, ‘If you don’t want to see something, open your eyes.'”