How Corporates Poison their Own Web Efforts

“Corporates still don’t ‘get it’ about the Internet. The big corporations that have the powerful brands and funds to make powerful, profitable ecommerce In

“Corporates still don’t ‘get it’ about the Internet. The big corporations that have the powerful brands and funds to make powerful, profitable ecommerce Internet businesses seem to shoot themselves in the foot more often than they get it right. What it boils down to is that the Web culture that makes for a great Internet development team is simply indigestible for most corporates — they just can’t stand to see Webbies having fun, being creative, turning corporate culture and imperatives on their heads — even if it does make lots of money.”


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Date:
November 23, 2016
Author:
XPLANE