How Are Your Users Using Your Site?

“National Airlines had a mystery on its hands. Its Web site was surpassing forecasts for traffic in the fall of 1999, yet, for some reason, very few visito

“National Airlines had a mystery on its hands. Its Web site was surpassing forecasts for traffic in the fall of 1999, yet, for some reason, very few visitors to the Las Vegas-based airline’s Web site were enrolling in its frequent flyer program. The company and its Web site designers couldn’t find an obvious answer for the seeming lack of interest, and began to suspect there was a flaw with the online enrollment process.”


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Date:
November 23, 2016
Author:
XPLANE