Hotwired Research: Advertising Effectiveness Study

“Since advertising on the World Wide Web began in 1994, marketers have asked the same question they ask of all media: Does it work? More specifically: Do b

“Since advertising on the World Wide Web began in 1994, marketers have asked the same question they ask of all media: Does it work? More specifically: Do banner ads — those small, hyperlinked pixel displays popping up on public Web sites everywhere these days — actually provide a vehicle for effective commercial communication? As marketers are projected to spend billions of dollars on Web advertising in the next few years, this question has become increasingly urgent.”


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Date:
November 23, 2016
Author:
XPLANE