“The concept of the meme has been working its way around the Web for a while now, instantiating itself in Wired’s regular feature, Hype List, in articles, and in general currency. As David Bennahum writes at the top of each issue of Meme, a meme is a ‘contagious idea that replicates like a virus, passed on from mind to mind. Memes function the same way genes and viruses do, propagating through communication networks and face-to-face contact between people.'”