“As Warhol predicted with ’15 minutes of fame,’ hundreds of millions of individuals are craving immortality, or at least some public attention. Whether it’s blogging, participating in Big Brother, having a character in a novel named after you, or adorning your car with personalized license plates, the masses want their names out there. This is where graffiti meets vanity to form GRAVANITY: an entire industry catering to the obsession of ordinary citizens wanting to leave ‘something’ behind in print, audio or imagery, preferably in the public domain.”