“The blend of KM and e-learning initiatives is on every CLO’s (Chief Learning Officer) agenda these days … In this article, we share our experiences with a strategy and technology so simple in design, that it could present the next wave of grassroots KM implementations. We are talking of the ‘storytelling’ as the killer strategy, and ‘blogs’ as the killer technology. Both of them share one common ground: grassroots interaction — a concept voiced by the likes of John Seely Brown, Larry Prusak, Steve Dennings, Dave Snowden, David Weinberger, among other prominent KM personalities.”