“The Google logo — that scrap of oddball typography — is perhaps the most famous piece of graphic design in the world today. Milton Glaser’s ‘I ‘Heart’ New York’ may have a prior claim, and the Coca-Cola script, the Nike tick (or swoosh) and the Mercedes roundel undoubtedly enjoy greater global ‘penetration’ (to use the aggressive language of marketing), but for the web-surfing millions, the Google logo occupies a position of unrivalled prominence.”