From chaos to constellation: Creating better brand alignment on the Web [PDF link!]

“It’s easy for an organization to put up a few Web sites. It’s quite another feat, as Eliot Phillips makes clear, to ensure that they are brand-building, c

“It’s easy for an organization to put up a few Web sites. It’s quite another feat, as Eliot Phillips makes clear, to ensure that they are brand-building, coherent, compelling, up-to-date, and easy to use. He offers a framework, criteria, and design options for building an effective multi-site Web presence, and amplifies critical issues with an in-depth case study.”


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Date:
November 24, 2016
Author:
XPLANE