Firms underestimate power of “blogging”

“…Web logs are surprisingly absent from corporate intranets. That’s because, as with e-mail 10 years ago, few in the corporate sector understand their power — until they begin using them regularly. Popular in the high-tech, cultural and activist on-line communities, Web logs are Web pages that are constantly updated, on a daily or even hourly basis. They contain a series of notes related to the topic at hand.”