Finding blind spots in navigation

“Banner blindness has been well documented, and recently people have been observing users ignore navigation elements as well (think amazon’s tabs). So basi

“Banner blindness has been well documented, and recently people have been observing users ignore navigation elements as well (think amazon’s tabs). So basically you’re putting in lots of navigation features, and some of them are being plain ignored. Or are they? Since my boss gave me the funny look when I asked him about getting eyetracking devices, I came up with this method to find out what people actually see/look at on a webpage: I had them draw a picture of the site on a piece of paper after doing a standard usability test.”


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Date:
November 23, 2016
Author:
XPLANE