Finders Keepers

“Yahoo!, Infoseek, AltaVista, HotBot, GoTo.com. If you’ve ever done research on the Internet, chances are you’ve used a search engine. The process is easy and often quite satisfying: Just type in one or more keywords, hit return, and then watch as a slew of hyperlinked results scrolls down the screen. It’s like having your very own card catalog wired into your computer. Or is it? As the lucrative Internet search business evolves, the information you seek may be tainted by the almighty buck.”