“…there is nothing really remarkable about co-designing It’s the obvious, the only, way to design anything. How could one possibly do it any differently? Why should one want to do it any differently? As designers, we introduce something into the world; therefore we have a social and moral obligation to involve the people who are going to have to put up with it. It’s an act of courtesy; it’s an act of politeness. I sometimes feel, by the way, that some of these remarks make me a sort of professor of the bleeding obvious.”