“Experience Design is an emerging paradigm, a call for inclusion: it calls for an integrative practice of design that can benefit all designers, including those who work in the new, interactive media. Unfortunately, the intense time and project pressures faced by designers in all disciplines, together with a parochialism or provincialism that is disturbingly constant among designers, prevents interdisciplinary conversations. Web designers are too busy to talk to architects, who are too busy to talk to graphic designers, who are too busy to talk to automotive designers, and so on. Not only at professional association and trade events, but also on the ‘Net, we miss the opportunity to learn from and work with each other.”