Experience design is not about brands

“Yesterday I followed a link from the excellent Putting People First blog to the UK Design Council's discussion on experience design. Landing on that

“Yesterday I followed a link from the excellent Putting People First blog to the UK Design Council’s discussion on experience design. Landing on that page, my heart sank, with my first thought being, ‘for f***’s sake, they’re conflating experience design with brand experience.'”


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Date:
November 24, 2016
Author:
XPLANE