XPLANE Senior Consultant Authors New Business Book
XPLANE Senior Consultant, Matt Morasky has co-authored The Art of Opportunity: How to Build Growth and Ventures through Strategic Innovation.
XPLANE Senior Consultant, Matt Morasky has co-authored The Art of Opportunity: How to Build Growth and Ventures through Strategic Innovation and Visual Thinking. Matt collaborated with former XPLANEr, Parker Lee and Luxembourg-based Dr. Marc Sniukas in an effort that combined his partners’ business and strategic expertise with Matt’s visual thinking and design know-how.
“We applied many of the principles we advocate in the book to our own work,” says Matt. “A collaborative, visually driven approach allowed us to quickly align on a framework that would allow our diverse backgrounds and expertise to complement one another.”
The result is a visually rich, hands-on approach to strategic innovation that will make those familiar with XPLANE feel right at home. The book builds on a foundation of business design thinking principles to provide the reader with theories and practical methods to:
- Identify and assess new growth opportunities
- Develop and refine strategies to realize these opportunities
- Launch and scale strategically
- Collaborate and communicate to make your initiative more successful
The Art of Opportunity will be published by John Wiley & Sons and is set to hit shelves on May 2nd. To learn more about The Art of Opportunity, or to purchase an advance copy, visit www.theartofopportunity.net