“‘What font is used on the Absolut Vodka bottles’? ‘Can you identify the font used in the new Star Wars movie’? ‘Do you recognize the font in the attached PDF’? I get questions like these daily. I don’t mind them. Fact is, I enjoy the challenge. What I don’t like, however, is the nomenclature. It seems that just about everyone is using the word ‘font’ when they are referring to a typeface. ‘Fonts’ and ‘typefaces’ are different things. Graphic designers choose typefaces for their projects but use fonts to create the finished art.”