To help unveil a new, high-profile product to hundreds of media and developers at the September TechCrunch Disrupt SF 2013 event, PayPal turned to XPLANE to create a dynamic video introduction. The new product, PayPal Beacon, will connect consumers to enhanced shopping experiences such as automatically ordering their favorite dish at their usual lunch spot, or getting personalized service at their favorite clothing store. In close collaboration with PayPal’s product marketing team, XPLANE developed a story that brought the product to life in a fun, exciting way while demonstrating a new PayPal benefit to developers, merchants, and consumers alike.
“What comes to mind is ’fresh.’ Fresh thinking, creative and execution. That’s what XPLANE is all about. Plus a fantastic team that’s fun to work with. Thanks, XPLANE, for hitting it out of the park on project ’Beacon.’” – Heinz Waelchli, director, Global Product Marketing at PayPal
