Over the past few years our client ICANN, the Internet Corporation for Assigned Names and Numbers, has expanded its interactions with a wider community of Internet users and decision makers, many of whom are not steeped in a technical understanding of exactly how the Internet and the Domain Name System works.

To help address this need for a basic overview, XPLANE worked with a cross-organizational team to develop an infographic to explain the role of the root zone, and how it is managed, maintained and secured. First previewed with small groups of stakeholders during the ICANN 50 meeting in London to ensure accuracy and understanding, it was then made widely available at icann.org.

This infographic strikes a careful balance between presenting technical concepts in a readable, cohesive manner to the satisfaction of a technical audience and ICANN’s expert community while delivering information that is accessible and educational to a more general audience. Not an easy feat to achieve!