“When discussing a new Web site people often get obsessed with the home page character and graphic design. Your site’s home page is very important, but the design of the home page is inherently a singular problem. I prefer to start site design discussions by establishing the basic page grid for all pages within the site, and then make the home page the first iteration of that basic page grid. This page grid or ‘site blueprint’ is absolutely essential to the creation of a graphically consistent, well-organized, and easy-to-use Web site.”