“Customers wanted us to design their highly interactive e-commerce Web sites very quickly. But the Web user interface design tools we were using were too slow. iXL developed a new tool, called a Conceptual User Interface (CUI), that allowed us to quickly and iteratively design interactive Web user interfaces in a shorter period of time. To improve quality and efficiency, we used the CUI with other design steps and tools.” Groundbreaking! (Snicker!)