“When Volkswagen released the new Beetle in 1998, I went to the local VW dealership with someone thinking about buying one. The salesman made a big deal about a feature I’d heard a lot about already: the bud vase mounted in the middle of the dashboard. That, I thought at the time, has got to be the stupidest feature I’ve ever seen in a product. Who has time to keep fresh-cut flowers in their car? Do you really want your car smelling like dead daisies? Boy, was I wrong.”