Embrace your bottom!

“I mentioned this idea briefly when I posted about the recent redesign, but I wanted to expand it further. Web designers of the world, let’s talk about your bottoms. When you’re designing pages — specifically content pages — what is the best possible thing that could happen? I mean after the user has bought a computer, gotten internet connectivity, figured out how to use a browser, and somehow found their way to your site… what is the single best thing that they could do? Read. That’s right, read. And read all the way to the bottom of the page. In this business, a user that actually reads all the way to the bottom of a page is like gold.”