Editorial vs. Advertising
“I did a lot of work on integrating advertising into content sites back when I was at HotWired. We were inherently an editorial organization, and there was
“I did a lot of work on integrating advertising into content sites back when I was at HotWired. We were inherently an editorial organization, and there was a pretty strict separation between content and ads. But we fought a constant battle with the sales department, especially in the later years when the bottom fell out of the banner market…”
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