Editorial vs. Advertising

“I did a lot of work on integrating advertising into content sites back when I was at HotWired. We were inherently an editorial organization, and there was

“I did a lot of work on integrating advertising into content sites back when I was at HotWired. We were inherently an editorial organization, and there was a pretty strict separation between content and ads. But we fought a constant battle with the sales department, especially in the later years when the bottom fell out of the banner market…”


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Date:
November 24, 2016
Author:
XPLANE