Do Your Employees Understand Your Brand?

“Marketing. When most people hear the word, they think of marketing to prospective customers, or to existing ones. Essentially, they think of marketing as

“Marketing. When most people hear the word, they think of marketing to prospective customers, or to existing ones. Essentially, they think of marketing as an externally-focused business function. But what about marketing to your internal customers — your employees? Employees are walking, talking advocates for your brand.”


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Date:
November 23, 2016
Author:
XPLANE