“For nearly 30 years Dieter Rams served as head of design for German appliance company Braun. Until his retirement in 1997, Rams designed all types of products, from radios and record players to coffeemakers and calculators, many of which entered the permanent collection of the Museum of Modern Art… Dieter Rams: ‘I have distilled the essentials of my design philosophy into ten points. But these points cannot be set in stone because just as technology and culture are constantly developing, so are ideas about good design.'”