“With the expanding technical options for communication on the Web, developers might be tempted to focus only on issues such as hypterext markup language (HTML) syntax, page layout, or the latest and flashiest technologies. However, Web developers need a broader, more process-oriented approach in order to articulate the information content they wish to convey. Developers also need to pay close attention to the characteristics and qualities of the Web as a medium for communication so that they don’t merely duplicate practices intended for paper other other media.”