“Part of the design rationale is to develop a design process that is user-centered… A design rationale should be documented to be used as a tool for expressing the foundation for the hundreds of decisions and tradeoffs that need to be made for each design instance. A design rationale is a lot like the ‘vision’ for design. While it does not answer every question for every instance of a design decision, it keeps you focused on the objectives for the site and supports the design decisions and tradeoffs that are inevitable. The design rationale also acts as a reference for developers and agencies that will develop content for a site.”