“The article starts off by citing Greg Storey’s work to redesign the infamous Bin Laden President’s Daily Brief. It then moves on to describe what Information Architecture/Design is and how it can make a difference in understanding information and in the bottom-line for a business. IA/ID also is mentioned in the decision-making process for the Columbia disaster, and Tufte gets to rail a bit against Powerpoint. Tufte also dismisses Mr. Storey’s redesign of the PDB (way to exhibit solidarity, Ed). The article then moves onto another favorite pundit, Nielsen, and he gets to quote his $71B in lost productvity sound-bite.”