Zeldman: “After five-plus years in the Web design business, I have nothing to show for myself. Noncommercially, of course, I have three sites that are pretty well known, including the collaborative efforts A List Apart www.alistapart.com and The Web Standards Project www.webstandards.org. Plus a self-effacing corporate site to advance my business interests www.happycog.com. But when it comes to the successful commercial projects on which a designer’s reputation is usually based, you could tally mine on the fingers of an amputee. Where have all the projects gone? Two words: 1) linkrot, 2) maintenance. Two problems that plague every Web designer and rip the protective pump off the medium’s Achilles’ heel. The Web delivers instant access to information that may be gone in an instant.”