Designers and Clients Go Head-to-Head
“As no military plan survives contact with the enemy, no design concept survives contact with the client. Both situations feature laboriously (if not lovin
“As no military plan survives contact with the enemy, no design concept survives contact with the client. Both situations feature laboriously (if not lovingly) crafted plans blown away by reality. The endgames differ in that designers define victory as gaining that initial approval.”
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