Design for Process, Not Products

“Customers need compelling reasons to complete complex tasks on the Web. It’s usually easier to pick up the phone and deal with a salesperson than to go it

“Customers need compelling reasons to complete complex tasks on the Web. It’s usually easier to pick up the phone and deal with a salesperson than to go it alone on the Web. Users often tell us that the Web is OK for preliminary research, but useless for closing deals. Most B-to-B sites overlook their users’ perspective in their eagerness to move them to the checkout line.”


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Date:
November 23, 2016
Author:
XPLANE