“Claire is not referring to my post but commenting on the BBH/Sony thing. I don’t really have any strong feeling on that, so we’ll skip neatly over it. Let’s have a look at some of the things Claire says in her article. ‘the management consultant is rapidly being replaced by the design consultant as the industry bete noire.’ I’m not 100% sure on this, but I do think design consultancies are gaining more respect and kudos. Especially the good ones. Obviously. In fact it’s probably because there are so many bad ones that the good ones are starting to rise up.”