Demise of banner ads

“Recently a respected member of the online community foretold the death of the traditional banner ad, saying, in part: ‘Banner ads are a pathetic hold-over from other media, a weak attempt at bringing marketing messaging to consumers. Our challenge is to think of new ways to pay for content and information, new methods with which advertising can be integrated.’ It’s a powerful call to arms. But according to Project Cool’s Glenn Davis, it ain’t necessarily so…”