Damage in Web Design

“When something stands between your users and their goals, one of two things typically happens. If they truly wish to accomplish their goal with your site,

“When something stands between your users and their goals, one of two things typically happens. If they truly wish to accomplish their goal with your site, they will perceive a new feature on your site as damage, they will find a way to route around that damage. If they are ambivalent about you or know of an alternative, they will just leave.”


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Date:
November 24, 2016
Author:
XPLANE