“The growth of e-commerce and business-to-business (B2B) applications, customer relationship management, and clickstream analysis has created an unprecedented emphasis on knowing who our users are and designing usable applications. However, backing corporate commitments to usability with a user-driven web application development process is a challenge. Designers find themselves struggling to design new applications from the ground up, defining web UI standards as they go, all the while under pressure to deliver applications to the market in ‘web time.'”