“A good brief is half success with an identity project. If you have all the information and an in depth understanding of your client’s brand you will have the basis for a great logo and striking identity. Without it you’re just shooting in the dark and can only rely on your luck to find the right solution. A good brief also simplifies your work by giving numerous seeds of ideas to work with… This is why I developed and fine tuned over the years a client questionnaire to use as a guideline to interview the client and now I’m giving it to you hoping you can make a good use of it for the next identity project you will work on…”