Consuming Interests

“Focus groups, brand image, and other staples of modern advertising all sprang from the work of a group of Chicago social scientists. These pioneering mark

“Focus groups, brand image, and other staples of modern advertising all sprang from the work of a group of Chicago social scientists. These pioneering market researchers used tools from psychology, anthropology, and sociology to study a once-neglected topic: why people buy stuff.”


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Date:
November 23, 2016
Author:
XPLANE