“Builder.com examines effective planning strategies for Web site design: One of a Web builder’s worst nightmares is redesigning a site because of usability problems or audience dissatisfaction. With the right planning, you can conceptualize, test, and improve your site’s design before it goes live. We’ll guide you through effective planning strategies that you can adapt to a small business or expand to the corporate team environment. To illustrate the key points, we’ve conceptualized a fictitious portal for skateboarders, iRippage.com. With the iRippage.com project and its dedicated Web team, we’ll show you how to establish a clear mission, determine a target audience, create user personas, and clarify design goals.”