Coming to Terms

“But the problem is that the term ‘information architect’ just isn’t a good description for this broad practice of work. And as Mark Twain said, the differ

“But the problem is that the term ‘information architect’ just isn’t a good description for this broad practice of work. And as Mark Twain said, the difference between the right word and the almost right word is the difference between ‘lightning’ and ‘lightning bug.’ In fact, I’d argue it’s becoming a jargony term that’s in some ways preventing clients and co-workers from understanding what we do.”


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Date:
November 23, 2016
Author:
XPLANE