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“Color is all around us. Color affects every aspect of our behavior, including how we feel, what we buy, and how satisfied we are with our purchases. Yet,

“Color is all around us. Color affects every aspect of our behavior, including how we feel, what we buy, and how satisfied we are with our purchases. Yet, how often do we take full advantage of color’s ability to motivate others in our business communications? Color is not a luxury. Color is not a decoration. Color’s power is not defined in terms of ‘pretty.’ Rather, color is a necessity defined in terms of effectiveness.”


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Date:
November 23, 2016
Author:
XPLANE