Color Me Calm: Color Theory and Personality

“Color is important — for those of us in ebusiness, it’s an integral part of the way we “speak” to our visitors. And people respond, even at a physiologic level, to colors. We’ve talked a little about the role of color when it comes to the design of your Web site and about a cool way to select a harmonious color palette. But we haven’t really delved into the associations between color and personality. Until today.”