“I am in the process of setting up a new website. I have been planning it for a week or so now. A few days ago I visited a certain domain name seller to check on the availability of a domain. It came up as available. Super… I thought. Quite a good name there. However…… Today I came to set up the name and hosting for the new website. And what do you think I discovered? The domain name was purchased 2 days ago. And who is the name registered to? The exact same domain name seller I searched the term on on the first place!”